How Democrats Invested Online to Overcome Their Cash Disadvantage

Scritto il 11/11/2026
da Emily Davies

Strategists for Senate Democrats say they spent record sums reaching voters, particularly younger ones, on nontraditional platforms such as YouTube and various streaming sites.Campaign volunteers watched election returns on their phones at Mary Peltola’s election night party in Anchorage last week. Ms. Peltola, the Democratic nominee for Senate in Alaska, was ahead in the vote count as of Wednesday afternoon, but the race had not been called.