K-Pop in 2025: What ‘KPop Demon Hunters’ and NewJeans Tell Us About the Genre

The genre peaked in terms of global awareness with “KPop Demon Hunters,” while the industry’s most promising new act was mired in a legal morass.Danielle from NewJeans onstage in Hong Kong in March. The group had hoped to kick off a new era with a fresh start, but remains in its old recording contract.